Celebrating 15 Years of Sweet Williams and 10 Years on Herbert Street!

Thank you for shopping local, independent and handmade

Our Gift Shop

Sweet Williams is a multi award winning gift shop, with 4 rooms to discover over 3 floors.  The amazing sewing workshop, based above the retail space is where many of the products in the shop are made!   

Visit the Basement

The Basement is a hidden gem, where you could discover your next read, from our wide range of second hand books.  You'll also find a wonderful selection of foodie treats and more information on our hamper service!

In the Media

As seen on Prynhawn Da S4C, ITV Wales, Wales Online, In Focus Magazine and Swansea Life.

Frenchic Furniture Paint

At our beautiful gift shop in the Swansea Valley, we stock what we believe to be the best paint in the world. Shop Frenchic Paint Online...

Shop Frenchic Paint

We are Incredibly Proud...

To create and supply our Signature and Design Collections to independent retailers all over the globe.

Find a Stockist

Rising Star at the Women in Business Awards

The boss lady at Sweet Williams, Emma became the runner up for the Rising Star award.