Welcome to our online store. Don't forget to visit us on Herbert Street, Pontardawe if you are in the area - we reopen after New Year on Saturday 4th January 2020


Sweet Williams Handmade - The home of beautiful handmade products, expertly created by Emma Doyle and her team in the Swansea Valley

Thank you for shopping local, independent and handmade

We are Incredibly Proud...

To create and supply our Signature and Welsh Collections to independent retailers all over the UK.

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Frenchic Furniture Paint

At our beautiful gift shop in the Swansea Valley, we stock what we believe to be the best paint in the world.  It's rather addictive!

Rising Star at the Women in Business Awards 2018

2018 was an incredibly exciting year for Sweet Williams and Emma became the runner up for the Rising Star award.

Proud to supply the National Trust in Wales with our beautiful Signature Collection

The National Trust was founded on 12 January 1895 by Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley. Over the last 120 years they have become one of the UK’s largest charities, caring for historic properties and areas of beautiful countryside.

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Our Handmade Gift Shop...

Is also a platform for other crafters and artisans to showcase their work.  Emma is passionate about all things handmade and loves to support other small businesses within her gift shop.  

As Seen on Prynhawn Da S4C, Wales Online, In Focus Magazine and Swansea Life