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GDPR Privacy Policy

GDPR Privacy Policy

Sweet Williams Privacy Policy

23rd May 2018

Updated 12th April 2024

Sweet Williams is owned by Emma Doyle and is based in South Wales, United Kingdom.  Sweet Williams has been selling Interiors, gifts and homeware since 2011. Sweet Williams sells mainly to buyers in the UK but offers her items for sale world-wide.


This Privacy Policy for Sweet Williams outlines how and when we collect, use, and share information when you purchase an item from us, contact us, or otherwise use our services through, Facebook, Paypal, Instagram, Email, telephone, face to face either at our retail outlet in Pontardawe or at a craft fair, including Retail Merchant Services and Elavon, our card machine provider.


This Privacy Policy does not apply to third parties that I do not own or control, including Etsy or any third party services you access through Etsy, Facebook, Paypal, Instagram or any of the others mentioned above. Please refer to these companies’ privacy policies by accessing their websites.


Your information


In order to complete your order, you must provide us with certain information (which you authorised Etsy to provide to us or gave voluntarily through social media, via email, telephone or face to face). For example, your name, email address, postal address, payment information, and the details of the product that you’re ordering.


In addition, you may decide to contact us directly and provide us with additional information for a custom order.


Use of your personal information


Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following:


To help us to identify you when you contact us.

To help to prevent and detect fraud or loss.

To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about orders you have placed

To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners where you have expressly consented for us to do so.

We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy.

If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets.

If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings.

We employ companies and individuals to perform functions on our behalf and we may disclose your Personal Data to these parties for example, for fulfilling orders, delivering packages, sending postal mail.

Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data.


As necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving our services. We use your information to provide the services you requested and in our legitimate interest to improve our services; and 2) Compliance with the Etsy Seller Policy and Terms of Use or Facebook privacy policy. We use your information as necessary to comply with our obligations under the Etsy Seller Policy and Terms of Use & Facebook.


We retain your personal information only for as long as necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce my agreements.



The Internet


If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.


Please remember that communications over the internet, such as emails and private messages, are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered – this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.




We prefer the chocolate chip variety, but we also need to make you aware of the following:


When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer. These are called ‘cookies’.


These cookies cannot be used to identify you personally and are used to improve services for you, for example through:


– Letting you navigate between pages efficiently

– Enabling a service to recognise your computer so you don’t have to give the same information during one task

– Recognising that you have already given a username and password so you don’t need to enter it for every web page requested

– Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast

To learn more about cookies, see:





Users typically have the opportunity to set their browser to accept all or some cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these options, of course, means that personalised services cannot be provided and the user may not be able to take full advantage of all of a website’s features. Refer to your browser’s Help section for specific guidance on how it allows you to manage cookies and how you may delete cookies you wish to remove from your computer.


Multiple cookies may be found in a single file depending on which browser you use.

The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide, as follows:

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.




Etsy, Facebook and other social media sites may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.


These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or ‘serve’) the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called ‘ad networks’ or ‘network advertisers’), including information about how to opt-out of their information collection.


We exclude all liability for loss that you may incur when using these third party websites.


Further Information


If you would like any more information or you have any comments about our Privacy Policy, please email You are also welcome to visit our shop at any time during open hours to view a copy or discuss its content.  Our shop address is 13 Herbert Street, Pontardawe, Neath Port Talbot, SA8 4EB.


We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on our website, Etsy and social media pages . You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.


You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing This Privacy Policy applies to Personal Data we hold about individuals. It does not apply to information we hold about companies and other organisations.


We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email to update your Personal Data.